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Whether you’re printing labels for a local cottage industry or a global chemical manufacturer, these requirements remain the same.

Digital Label Printer is growing

Like almost everything else in the world, label printing has gone digital. The huge and growing demand for labels has meant that traditional label printing methods simply can’t keep up with demand.

Digital label presses account for close to 30 per cent of all narrow-web press installations worldwide and are forecast to make up close to 40 per cent or more of installations. And, digitally printed labels make up close to one-fifth of all print jobs by value.[1]

Digital label printing offers clear benefits

Digital label presses offer nine key benefits over analogue printing methods:

Seamless workflow that minimises errors and speeds up processing times.

Lower costs by eliminating the need for plates, chemicals, and related processes.

Improved supply chain efficiencies and reduced need to store labels due to just-in-time production.

Flexibility to produce customised labels, variations, and promotional labels.

Improved environmental sustainability due to less waste and no chemicals.

Ability to incorporate security features such as microtext, anti-copy features, and more.

Track and trace capabilities by producing sequentially numbered or coded labels.

Ability to offer shorter run lengths and flexible delivery times.

Ability to attract new customers and enter new markets.

What to look for in a digital label printer

It’s important to choose a digital label printer that lives up to your business’s quality credentials. If your digitally printed labels look low-quality or can’t match the vibrancy of analogue-printed labels, then your customers will soon go elsewhere.

The equipment you use will make all the difference. To offer UV Digital Label Printer, you’ll need to have both the hardware and the software in place. Here are eight things to look for when choosing the right solution for your business:

Variable speeds to match the media used.

Fast, accurate colour adjustments.

High performance for all media types.

Intuitive operation using on-screen instructions.

Versatility such as ability to overprint on pre-printed media and food grade toner for indirect packaging.

Fast operation for quicker job completion.

Continuous, high-quality print runs without the need for recalibration.

Accurate print registration.

How digital solutions can help you leverage existing investments

Investing in water based digital label printer requires careful consideration so you can achieve a strong return on investment. However, it’s not necessarily just about replacing analogue printing presses with digital ones. Adding a digital solution to your fleet can help you reinvigorate your analogue presses, keeping them busy with long-run jobs while your digital presses take care of customised jobs and short-run projects.

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